CLIENT: MARITZ INTERACTIONS    |    ROLE: MEDIA STRATEGIST, CONSULTANT
The Touch Automotive Sales Tool is a robust system for on-the-fly information dissemination, a facilitator of connections and a system to engage not only consumers but every stakeholder in the industry.
There are three components of the Touch system. 1. The Walk-Around facilitator, 2. Online Experience Management [...]

OSMO Custom Social Network Wearable   |   Future Scenario
I think creating future scenarios is just about as much fun as a Media Designer can have. This example is a look at the future of custom networking applications. Who knows, maybe this will spark a future killer app.
The OSMO Custom Social Network Wearable allows participants [...]

CLIENT: MARITZ INC.    |    ROLE: FOUNDER / MEDIA STRATEGIST
I Farm Ideas is a creative R&D group  within Maritz Inc. I co-founded IFarm with my partners in crime, fellow IFarmers Delna Balsara and Jamie Templeton. We have grown to be a core group of influencers, cool-hunters, researcher/developers and creative strategists. Together, we’ve created a network [...]

I FARM Case For Social Media Applications
Businesses across the world effectively apply social media to their day to day operations. This software is used for a number of networking functions, social, informational, archival. The successful ones are “sticky”. They are relevant to their participants in that they provide a tactical service yet they provide a [...]

CLIENT: ORACLE   |   ROLE: CREATIVE DIRECTOR
Strategic Meetings Management is a boring subject. However, internal communications at Oracle found it necessary to create an understanding about what the value may be in bundling meeting services. I creates an interesting and engaging way to talk about “SMM”. The result was a lively flash presentation with a [...]

CLIENT: SCION    |    ROLE: MEDIA STRATEGIST
I was asked to develop the media strategy for refer-a-friend program for Scion, in which current Scion owners would collect points for cash prizes for referring people to purchase a Scion vehicle, themselves becoming advocates. The program was called TAG -True Advocate Groove, and also a nod to the fact that the structure of the [...]